Friday, August 28, 2009

Art in the marketplace

One of the most difficult things about creating pieces for the store is balancing artistic interests with commercial ones. Unless you have a sizable trust fund or the ability to go for months without eating, you have to be concerned about making items that people will buy. The trick is to make pieces that you actually want to make that people will buy. It has taken me a long time to figure this out. One of the ways to address this commercial/artistic tension is to look to the traditional decorative arts for inspiration. These contain design elements that have stood the test of time, and don't usually involve a decorative piece with an image of a dog sitting on a pumpkin howling at the moon with the caption "Happy HOWL-oween!" for example.

One such timeless motif is the birds-and-vine chinoiserie style, which has the added appeal of being a trend right now. Hopefully it won't catch on at the level of the toile craze of the early part of this decade. I knew we had reached a level of insanity with that look when I saw women actually wearing capri pants made out of toile. Very strange to see women wearing upholstery patterns as clothing, like Scarlett O'Haras for the 21st century except not nearly as attractive as their fictional counterpart. Anyway, the point is that I painted the tables in the above photograph in the chinoiserie style, which I find challenging artistically and also am happy with at a commercial level. I had just brought the tables into the shop when they were purchased by Francesca, also known as motherblogger. She has a great sense of design and I was very glad to know they were going to go live with her.

I've also been making these composite images with paint and old books. I've created images on boxes out of these elements but this is the first canvas I've done. Obviously, it is not breaking new ground artistically but it is a fun design nonetheless.

Summer is winding down. The small upright dot in front of the boat is my 3-year-old son getting in some beach time before he heads to work with me. The only good aspect of the end of summer is the prospect of Fall - the only season more beautiful than summer on Cape Ann...